liberty of london for target!

images via refinery 29

Liberty of London has collaborated with US Target to create a collection of dreamy floral dresses and accessories! What a perfect partnership! Now if only Target Australia would follow suit, I would snatch up the gumboots, the umbrella, a purse and maybe a shirt and tie for my boyfriend, who is impressively, though perhaps surprisingly, capable of appreciating a good floral!

nadinoo

all images via nadinoo

Behold the Autumn/Winter collection from British label Nadinoo. It's a perfect mix of English rose prettiness and dapper eccentricity. Sequins and quirky satin pants add a hint of London edge. The styling is also irresistible- little hats, coloured ankle-socks and t-strap shoes. Can't you just see Zooey posing at a premiere in the red blouse and floral skirt ensemble, and Tennessee goofing around backstage in the dropped waist dress and knee socks?

liberty love

all images via liberty

Floral print fabrics by Liberty are a key part of the brand's heritage and pretty familiar to many of us. The design studio creates new and re-works classic prints every season, inspired by nature, architecture, the design archive and the store itself. Many of these prints have been around since the 1930s, and were themselves based on Victorian designs. Looking back through the design archive, I am reminded of patchwork quilts I've snuggled under, scraps of fabric from my mother's sewing box, party dresses and doll's clothes sewed by my grandmother. The recent fad for all things floral has seen Liberty patterns back in fashion, and the ubiquitous prints have been used in some unpredictable ways- like embellishing Nike Dunks for instance. But I think I'll take my liberty prints just the way they are: classic, pretty and and unapologetically girly.